Sunski - Sunscreen launch

The Challenge

Sunski had spent 15 years building a sunglasses brand. Launching a sunscreen line meant introducing a new product category without losing the identity they'd built — and doing both in the same film. On top of that, they wanted to tackle something culturally real: the doomscrolling epidemic, told in a Black Mirror-style world where technology has taken over.

The Solution

We built a cinematic short that opens deep inside the mania of a tech-saturated world — frantic, overstimulated, uncomfortable. Then nature pulls us out. The film lands on Sunski's brand truth: nature is the antidote. Sunglasses and sunscreen appear together as tools for that escape, not products being sold.