Known - Launch Video

The Challenge

Known is an AI-powered matchmaker app launching in San Francisco. On the same day the film was dropping, they were distributing a physical magazine across the city as part of the campaign — and it had to live inside the film naturally. The real logistical beast though was the closing shot: 25 extras on a real moving SF bus, all holding the magazine, while two strangers finally notice each other for the first time.

The Solution

We wrote two characters who keep just missing each other throughout their day — the magazine weaving naturally through each near-miss. The film builds to a single moment on the bus where they finally look up and see each other. Five takes on a moving city bus with 25 people. The last one was the one.